WSQ Effective Product Demonstration (TGS-2021006710)

This course emphasizes the importance of performing effective product demonstrations based on the types of information about the products and services to be presented in beauty care industry. Learners become effective in performing product demonstrations when they apply competently the different methods of demonstration while probing for customer’s requirements using effective communication skills. The course is designed to include all essential skills and competencies in this area of expertise. SOQ incorporates practical learning including demonstration and hands-on practice with focus of enabling learners effectively transfer their learning and apply in the workplace within the retail, beauty & wellness environment.

WSQ Course | Up to 70% Course Funding

Eligible for Claim Period: 16 Jul 2021 – 15 Jul 2025

Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Part time (2 Days)

• Written Assessment
• Roleplay Assessment

• New entrants seeking to switch into the retail industry and gain the competencies in conducting effective demonstration to customers
• Sales, marketing, consultant and product advisor

2 Days

16 Hours (9.30am – 6.30pm)

1.Preparation for products demonstrations according to organisational procedures

2.Legalisatioin, SOPs and other documentations for products demonstrations

3.Apply effective communication skills to identify customers’ requirements

4.Apply the methods of demonstration to present and demonstrate effectively

5.Types of information and demonstration method (Role Play) – Choose one:

1. In-Store demonstrations

• Product demonstration with Semi-permanent Embroidery
• Pre/post treatment advisory & communication
• Contraindication & types of information to be collect and present
• Hands on practical in-service demonstration

2. In-service demonstration

• Product demonstration with Facial Therapy/ Body Meridian
• Pre/post treatment advisory & communication
• Contraindication & types of information to be collect and present
• Hands on practical in-service demonstration

3. Digital demonstrations

• Product demonstration with Xiao Hong Shu and AI content generation tools
• IP and brand positioning with new media
• New media’s content/ image/ video creative production (Canva, ChatGPT, Capcut)
• Other hands’s on management & FAQs on selected digital platform

4.Trade Show or Roadshows

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1.根据企业·程序为产品演示做准备

2.产品演示的准则, SOP等文件

3.使用有效的沟通技巧采集信息与顾客需求

4.运用有效的演示技巧展示产品特点与符合顾客需求

5.信息类型和演示方法（情境化内容） 选择一项：

1. 店内演示

• 半永久纹绣的演示
• 治疗前/治疗后- 咨询和沟通
• 护理禁忌症和要收集和提供的信息类型
• 进行服务中演示

2.电子演示

• 使用小红书与AI进行产品演示
• 新媒体的IP和品牌定位
• 新媒体内容/图像/视频创意制作
• 其他营运，逻辑与疑问

3. 服务中演示

• 专业皮肤管理/身体拨筋的演示
• 治疗前/治疗后- 咨询和沟通
• 护理禁忌症和要收集和提供的信息类型
• 进行服务中演示

4.贸易展览或路演

Singapore Workforce Skills Qualifications (WSQ)

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. As a continuing education and training (CET) system, WSQ supports the SkillsFuture movement to:

• Promote recognition of skills and competencies to facilitate progression, mastery and mobility;
• Promote holistic development of the workforce through technical and generic skills and competencies;
• Support economic development by professionalising skills and competencies to drive industry transformation, productivity and innovation efforts; and
• Encourage lifelong learning.

Quality Assurance

WSQ is underpinned by a strong quality assurance framework. From developing competency standards, to accrediting training providers to awarding WSQ qualifications, stringent criteria are applied to ensure best standards and delivery. A structured and efficient system has been established to help build a strong training infrastructure that supports Singapore’s workforce development.

The course will enable learners to competently qualify customers’ needs using appropriate questioning techniques, presenting the benefits of relevant products’ features that meet these needs, information on competitors’ products and services etc. With competencies in handling customers’ queries and feedback on products and services, learners are able to identify buying signals, apply selling strategies to close sale of products and services with customers, advise customers of any follow-up actions needed etc

• Leaners will be able to describe the preparation for products demonstrations according to organisational procedures
• Learners will be able to prepare for product demonstrations according to organisational procedures
• Learners will be able to apply effective communication skills to identify customers’ requirements
• Learners will be able to apply the methods of demonstration to present and demonstrate effectively the products and services to customers

• Aged 21 years and above.
• Minimum 1 to 2 years of work experience in beauty and personal care industry.
• Possess some knowledge about beauty and personal care products such as cosmetics, skin care and beauty and personal treatments.
• Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
• SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Cognitive Level (Low to Mid):

• Participants possess at least primary education or its equivalent
• Basic command of English language and able to converse in English and/or Chinese language

Affective Level (Mid to High):

• Employer-sponsored individuals who are self-motivated to hone their skills and competencies in the beauty and wellness industry
• Employer-sponsored individuals who possess strong interests in grooming their professional career in the beauty and wellness industry

Sociality Level (Low to Mid):

• Some experience in working and collaborating in team environment
• Relevant experience in interacting with customer

English

• SkillsFuture Funding (Baseline) – Singapore Citizen 21-39/ Singapore PR/ LTVP+
• Skillsfuture Mid-career Enhanced Subsidy (MCES) – Singpore Citizen above 40
• Skillsfuture Enhanced Training Support for SMEs
• Corporate Absentee Payroll (AP)
• SkillsFuture Credit (SFC)
• SkillsFuture Enterprise Credit (SFEC)
• Union Training Assistance Programme (UTAP)

Please check under “Pricing“ tab for details

Attendance requirement: min 75% attendance

Course completion requirements: Fulfill at least 75% min attendance and pass assessments – competent (Refer to mode of assessment for details)