BUILDING A DIGITAL FOOTPRINT FOR THE GREEN ECONOMY

CREATING, PROMOTING, AND SELLING PRODUCTS WITH A FOCUS ON ENVIRONMENTAL RESPONSIBILITY

ABOUT THE BUILDING A DIGITAL FOOTPRINT FOR THE GREEN ECONOMY TRAINING COURSE

The Building A Digital Footprint For The Green Economy course is designed to delve into Green Marketing and content design and development with an emphasis on sustainability. Participants will explore content development and marketing strategies, learning how to craft compelling narratives that align with eco-friendly principles. The course covers the development of a brand persona that resonates with sustainability values and guides marketing efforts.

*This is a SkillsFuture Singapore supported (SSG) course: Receive up to 70% SSG course fee funding (refer to FAQ for more details).

Duration: 34 hours facilitation, 2 hours assessment

Language: English

TCS Code: EPW-SNM-4048-1.1

WHAT WILL YOU LEARN FROM THE BUILDING A DIGITAL FOOTPRINT FOR THE GREEN ECONOMY COURSE?

At the end of the course, participants will be able to:

Gather and organise information for marketing related content and collaterals
Produce creative content for marketing materials
Consult with customers to provide marketing or technical advice
Prepare marketing related content and collateral materials based on marketing plan
Organise designers and printing services for production of marketing materials

Topics to be covered in this course include:

Content development framework and content marketing work
Best practices in content marketing strategies
Key principles and mechanics of content marketing
Principles of digital marketing
Principles and methods for showing, promoting, and selling products and/or services
Principles of effective communication
Customer needs and expectations
Techniques of copywriting

Click here to view other SSG-funded courses.

WHAT IS THE BUILDING A DIGITAL FOOTPRINT FOR THE GREEN ECONOMY COURSE METHODOLOGY?

Participants will learn through lectures, case studies, group exercises and discussions. There will be two methods of assessment at the end of the course comprising of a written test and a case study assessment.

WHO SHOULD ATTEND?

This course is specially designed for:

Sustainability Officers
Marketing Managers
Product managers
Program managers
Strategy consultants
Environment professionals
Advertising and PR professionals

WHO IS THE COURSE ADVISOR?

The course content and structure are designed by the domain experts from TÜV SÜD. With immense experience and knowledge in the relevant standards, our team of product specialists and technical experts at TÜV SÜD, developed the course content based on current business landscape and market requirements.

ENJOY UP TO 70% COURSE FEE FUNDING*

What are the benefits of enrolling in this course?

Build customer engagement – Develop brand personas that resonate with sustainability values
Manage customer needs and expectations – Draw insights from standards that govern environmental labelling principles to market products with environmental responsibility
Achieve optimal results without compromising affordability – Leverage various funding support options to maximise affordability – receive up to 70% SkillsFuture (SSG) Course Fee Funding*.
Global recognition powered by leading experts – With a wealth of experience and a strong presence across diverse industries, we excel at understanding and effectively addressing sector-specific sustainability needs. Our personnel certificates provide our customers with greater market opportunities.*Terms and Conditions apply.

How do I enroll for the Building A Digital Footprint For The Green Economy course?

To enroll, simply fill out the form accordingly.

What is the funding eligibility criteria?

Self-sponsored learners: Up to 50% of course fees for Singapore Citizens and Permanent Residents between 21 and 39 years old, and up to 70% of course fees for Singapore Citizens above 40 years old.

Company-sponsored learners:
1. SME employers who sponsor the following persons can apply for up to 70% funding
2. All employers can apply for absentee payroll
a. Singapore Citizens and PR: $4.50 per hour, capped at $100,000 per enterprise per calendar year
b. Singapore Citizens aged 30 and above (or Persons with Special Needs aged 13 and above), earning a monthly salary ≤$2,500: 95% of hourly basic salary, capped at $13 per hour

Are there any tests in the middle of the Building A Digital Footprint For The Green Economy course?

There will be formative assessments (class activities) during the class. There will be two modes of assessment at the end of the class, namely, a written test and a case study assessment. The achievement of a Competency grading is required in order to obtain a Statement of Attainment from SSG.

Can I get a refund if I cancel my enrolment?

Yes, please contact us at enquiries@alss.sg for more details. Terms and conditions apply.

Upon completion of the Building A Digital Footprint For The Green Economy course, would I get a certificate for completion?

You will receive a certificate of completion from TÜV SÜD at the end of the course.

You will also receive a Statement of Attainment from SSG subject to your achievement of a Competency grading for the final assessments.

Who developed the Building A Digital Footprint For The Green Economy course and what are their qualifications?

The course content and structure are designed jointly by the domain experts from TÜV SÜD as well as DACE/ DDDLP certified courseware developers. The training for this course will be conducted by an ACTA/ ACLP certified trainer. With immense experience and knowledge in the relevant standards, our team of product specialists and technical experts at TÜV SÜD, developed the course content based on current business landscape and market requirements. The experts also undergo relevant upskilling programmes, benefitting from TÜV SÜD’s 150 years of expertise and global heritage.